BEST CONTENT PROMOTION TOOLS 2017

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Content promotion is the process of sharing and distributing your content, articles or blog posts through the different channel like social media, email marketing, advertising etc. Great content is of course very important in content marketing but another very important area in content marketing is a content promotion. If you want to succeed your content marketing strategy then you must need to increase your content marketing efforts. Content marketing is nothing without the good content promotion. “SEO isn't about content creation it's about content promotion” The process of content promotion is not very easy. You must need strong social media presence and a proper content promotion plan to drive high and relevant traffic. But without the correct tools, it’s very difficult to drive more traffic. You just need to use relevant tools to get good results and perform a specific action. Here are some best tools which are very helpful in promoting your content and incre...
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BLACK HAT SEO TECHNIQUES


There are two popular ways to do SEO one is white hat SEO and another is black hat SEO. Both the ways are used to improve search engine ranking of the website by their own techniques.
So what exactly black hat SEO is?


black hat SEO technique
Blackhat SEO defined as the activities that are used to increases the website rank in search engine through means of some aggressive techniques. Blackhat SEO uses that techniques and strategies which break search engine rules. Blackhat SEO only focuses on the search engine.
Blackhat SEO is used by those who mainly focus on short-term investments on their website, not long-term investments. Using black hat techniques it may happen that your website will be banned.
There are many black hat SEO techniques which are used to increase website ranking.

Here are 8 black hat search engine optimization techniques:

  • Keyword stuffing

Repeat same keywords in the sentences which make the sentence meaningless. For example “black hat SEO hat SEO black hat SEO”. Use of the same keyword in the sentence is called keyword stuffing. Content stuffed with repeated keywords don’t look natural. So you must use the relevant keyword which makes sentence meaningful and the density of keyword is reasonable.

  • Doorway pages

A doorway page is also called gateway page. Doorway page containing same keyword and phrases in the whole page by gaining the attention of search engine spider. Doorway page redirects a visitor to the different site without their knowledge.

  • Page swapping

In this technique first placing a page at a site and when webpage gets indexed & ranked then changes the whole content of the page. So you must update the webpage regularly.

  • Duplicate content

Duplicate content means to copy the content of another website and use it on our website without their permission. Copy and paste the content is called duplicate content.

  • Cloaking

Cloaking is the process of presenting one set of content to search engine and another set of content to the site visitor. It is the black hat search engine optimization technique in which the information presented to the user is completely different from the search engine.

  • Invisible text

An invisible text means putting irrelevant text on the web page and chooses the text colour same as the background colour. So the text is completely invisible to the visitor but the texts are visible to search engine.

  • Unrelated keywords

In this technique, many numbers of keywords are using in sentences and which makes the sentence irrelevant.

  • Cybersquatting and Typosquatting

Cybersquatting and Typosquatting is another technique of black hat SEO. In Cybersquatting, you knowingly registering a domain name that is trademarked and then sells it to the trademark owner at a profitable price.
But in Typosquatting, you intentionally register a misspelt domain name with the popular trademark to perform the unfair activity.

So above all are black hat SEO techniques which are used to improve the ranking of the website. But black hat SEO is not good for search engine because black hat SEO does not follow search engine guidelines. The consequences of black hat SEO are that the techniques are detected by search engine very fast and maybe the website will be banned and removed from search engine ranking page.




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